is the only media outlet dedicated to the interests of the older snowsports enthusiast. We currently have 17,000 subscribers, the majority of whom are in the U.S, (where 20% of the entire skiing/boarding population is 52+).

Their average age is around 66. 

Two-thirds of them identify as financially independent.

They spend substantial sums each season on themselves, their adult children, and their grandchildren. By supporting their grandchildren’s interests in skiing/boarding, older snowsports enthusiasts are a major factor in introducing newcomers to the sport.

In a typical season, they ski/board about 6x the US national average.

They are interested in products and services that help improve performance, provide greater comfort and warmth, contribute to safety, improve conditioning and recovery, and help avoid pain and inconvenience. 

Advertising options are affordable.

If interested in learning more email [email protected]

For more about older snowsports enthusiasts, their interests and purchasing behaviors, click here.