Salt Lake City launches campaign to attract skiers to a “base camp for skiing”.
Credit: Visit Salt Lake
Visit Salt Lake President Scott Beck isn’t pulling punches when he says a new $1.8 billion campaign to boost SLC’s brand is aimed at luring skiers away from Colorado’s storied resorts. Expect a flurry of online and print advertisements promoting Salt Lake City’s short drive to four close-by world-class,
mountain resorts, international airport, restaurants, night life, and bars.
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