Like generations of more recent vintage, readers are comfortable making online purchases.

Nintey-five percent of the respondents to the most recent reader survey reported they were “satisfied” with purchasing lift tickets online from ski areas and from ticket aggregators like Liftopia.

And more than half of the respondents reported that they’re likely to purchase ski apparel, such as parkas, on line.

The survey was the fourth that has conducted with its growing base of reader/subscribers. Similar to earlier surveys, 27% of readers responded.

The average age of respondents is 67, which is consistent with the last time that question was asked in 2015. The gender balance shifted from earlier surveys. In 2016, it was 60/40 male/female. The most recent result shows the ratio closer to 70/30.

When asked how much they expected to be on the snow this season, almost 42% reported more than 15 days. Of that, more than 25% expected to be on snow 25 or more days.

Seventy-one percent are between the ages of 60 and 74. Slightly more than 13% are in the 75 to over 90 range.

About sixty-six percent intend to make hotel/lodge/Airbnb/VRBO purchases next season. The next most popular purchase will be season passes (individual area and multiple area). Those purchases are followed, in order, by layering garments, pants, goggles, socks, gloves, and helmets.

When purchasing ski jackets, 82 percent spend up to $400. Almost 90% purchase ski apparel pre-season, end-of-season, or off-season. Surprisingly few purchase during the season.

Do any of these stats come as a surprise? Please drop us a line to let us know.

One Comment

  1. Roger Schultz says:

    A little surprised that ratio was 70/30 male to female since other online shopping seems to be done more by women.
    Also surprised that with all the discounted before & after season items that up to $400 would be spent on a ski jacket. I bought on sale @ LL Bean for $130.

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