We wonder if videos like this help recruit people to skiing or turn them off. It sure looks, um, well, risky. What do you think? Professional skiers Candide Thovex totally shreds Val Blanc.
Author: mikemaginn
Mike is the co-publisher of SeniorsSkiing.com. His skiing career started at Song Mountain NY in his college days. He worked for SKIING magazine in the early 70s, learned to love cross-country, took a 20 year hiatus from skiing and came back to short skis and efficient boots. When Jon Weisberg suggested there should be a site for senior skiers, he joined him in developing SeniorsSkiing.com.
I think there is a narrow demographic of young males that this video might motivate. I think most people know this is beyond either their skill or their desire. Our mountain has two terrain parks and a handful of instructors who are certified Freestyle Specialists. Neither are very busy.
We don’t have a Terrain Based Learning (TBL) area and yet our bunny hill is always very active. Terrain parks and freestyle seem to be part of “conventional wisdom”. Conventional wisdom yields conventional results. Unless and until the industry finds the messages, imagery and products to get and keep new customers, participation-days will always be at risk.