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Wendy Clinch and Steve Cohen emailed pictures of their license plates. Wendy is founder of TheSkiDiva, an online community of women skiers and author of “Is Resort Skiing Getting More Dangerous,” in this issue. Her Vermont plate reads: SKIDIVA. Steve is CEO and  co-founder of Masterfit Enterprises, the snowsports industry’s foremost boot and shoe fitting company.  While executive editor of Ski Magazine, he created the magazine’s on-hill boot testing program. His New York plate reads: SKI365.


We’ve selected some of the cleverest plates for the new “Licensed to Ski” poster. It is available as a gift in our annual fundraiser which runs through March. Click here to donate.


  1. Can’t wait until my SKIIIIIN New York tag makes the poster , will definitly buy a couple and poster display all of those creatives proudly!!


    914.282.6700 c

  2. My wife Kathy and I are long time members of PSIA and full-time instructors at Belleayre Mt. in NY Our plate read Ski Pros 2

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