How many of you remember the days when you got to the mountain early, skied all day, and quit when the lot was empty? I didn’t fully appreciate it then and look back on those times with nostalgia. Youth is wasted on the young. But what if we could be out there a bit longer and ski a bit stronger?[Read More…]
Are older skiers and boarders invisible to the people making business decisions about skiing? Unless, you’re a marketer selling reverse mortgages, extended care facilities, pharmaceuticals, or walk-in bathtubs, most companies ignore our market segment. In the world of skiing corporate ski area consolidators are eliminating senior discounts, and ski makers haven’t bothered to present a product designed and presented for[Read More…]
