We live in what some call an attention economy. Those who attract attention – regardless of how they go about it – appear to be the victors in our narcissistic new world. The companies making skis and related gear are no exception. One of their primary ways of competing for attention is producing short videos of pro skiers using their[Read More…]
Last week was the single deadliest avalanche week in the US since 1910. Avalanches claimed 15 lives: five in Utah, four in Colorado, three in Alaska, and one each in California, Montana and New Hampshire. To date, this season, 21 people perished. According to avalanche.org, all but five of the fatalities were skiers or boarders. Experts attribute the dangerous conditions to the thin[Read More…]
My deadline for wishing people Happy New Year is getting shorter. Centuries ago, when I worked in an office (remember when people worked in offices?), it seemed like New Year’s greetings extended through at least the first week of the year. You’d bump into a colleague and offer the obligatory phrase. Once, many weeks after the New Year, I said[Read More…]
