Post Tagged with: "Masterfit Enterprises"

LUV2SKI

LUV2SKI

Wendy Clinch and Steve Cohen emailed pictures of their license plates. Wendy is founder of TheSkiDiva, an online community of women skiers and author of “Is Resort Skiing Getting More Dangerous,” in this issue. Her Vermont plate reads: SKIDIVA. Steve is CEO and  co-founder of Masterfit Enterprises, the snowsports industry’s foremost boot and shoe fitting company.  While executive editor of Ski Magazine,[Read More…]

by March 17, 2022 2 comments SKI LICENSE PLATES
Steve Cohen, CEO, MasterFit Enterprises

Snow Sports Leaders: Steve Cohen, CEO, MasterFit Enterprises

[Editor Note: Steve Cohen, CEO and co-founder of Masterfit Enterprises, oversees the Masterfit University Training Centers, the America’s Best Bootfitters organization of top ski bootfitting shops, and Masterfit’s insole and bootfitting products lines. He created the annual national on-hill boot testing program in 1988 while serving as executive editor of Ski Magazine. He is a senior contributor and co-authors all[Read More…]

by January 5, 2017 1 comment Features, Snow Sports Leaders
Here's a boot fitting pro doing a stance analysis.  
Credit: Steve Cohen

Bootfitting 101: TLC For Old “Soles”

Older people have messed up feet, says Steve Cohen philosophically. Cohen is CEO of Masterfit Enterprises, a company that specializes in training ski shop salespeople to fit boots properly. The company also tests boots, makes insoles and boot fit aids and runs America’s Best Bootfitters, an organization of top bootfitting shops. “Think how many miles senior feet have trod. They’re[Read More…]

by March 6, 2015 1 comment Boots