Post Tagged with: "snowsports industries america"

Short Swings!

Short Swings!

Why aren’t skis designed for and marketed to the 20% of the U.S. skiing population over the age of 52? In other words, is the industry ready for a senior’s ski? I’m asking now, because this is the week ski manufacturers write orders for next year’s crop. They’ve gathered at the Denver Convention Center for the Snow Show, the industry’s[Read More…]

by February 1, 2019 10 comments Short Swings!
ShortSwings!

ShortSwings!

According to NSAA (National Ski Areas Association) last season there were 8.4 million active U.S. skiers and boarders: 6.5 million skiers; 2 million boarders. The number is significantly lower than reported by SIA (Snowsports Industries America), which, for 2015-16 reported 11.6 million skiers and 7.6 million boarders. NSAA collects its information from a sample of resort skiers. SIA uses other[Read More…]

by August 17, 2017 0 comments Other News
SHORT SWINGS!

SHORT SWINGS!

  We spent last weekend with the kids. Not our own children who live far away or are busy with their own spawn. These are a group of younger friends, ranging from early 30s to late 50s. They’re all single. They enjoy hiking, making food, talking about ideas. It was tiring and terrific. We walked them to the rock art[Read More…]

by May 25, 2017 0 comments Short Swings!
SIA Asks For Your Input For Industry Survey

SIA Asks For Your Input For Industry Survey

Snowsports Industries America Is Conducting Research And You Can Help. SeniorsSkiing.com is honored to be asked to support a special survey being conducted by SIA.  It’s all about Alpine boot buying.  If you respond and are selected, you might win some cool prizes from SIA as a reward, including boots, cameras and t-shirts of all kinds. We’ve taken the survey,[Read More…]

by December 16, 2016 0 comments Features
Ski Industry Remembers: Scenes From 60 Years Ago

Ski Industry Remembers: Scenes From 60 Years Ago

A Blizzard Of Memories From Ski Industry Association Video. SnowSports Industries America (SIA) is the ski trade association of suppliers to consumers.  Think equipment manufacturers, clothing designers and providers, retailers, reps and media, everyone who gets the skier, boarder, X-Cer, backcountry adventurers and snowshoer out on the snow. SIA puts on global trade shows, publishes extraordinary research on market trends, advocates for the[Read More…]

by January 23, 2015 1 comment Remember When?

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