Chinese Skiers Expected to Fuel Growth.

Aerial view of Glacier Creek, Glacier and Jersey Chairs
Aerial view of Glacier Creek, Glacier and Jersey Chairs

Vail Resorts Inc. has reached an agreement to buy Whistler Blackcomb Holdings, owner of Whistler Blackcomb ski resort. The C$1.4 billion deal is expected to result in Vail’s marketing machine to attract greater numbers of international visitors to Whistler Blackcomb.

“We have felt for a long time that Whistler (Blackcomb) is really the best positioned North American resort to benefit from the growth that we expect in outbound Chinese ski visitation, especially as China starts to ramp up towards the 2022 Beijing Winter Olympics,” explained Vail CEO Rob Katz.

News of the sale had a positive impact on Whistler Blackcomb shares, which jumped to C $36.63 per share in Toronto, up by C$11.49 following Monday’s announcement.

Earlier this year, Whistler Blackcomb announced a C$345-million infrastructure and real estate expansion.

David Brownlie, Whistler Blackcomb CEO, will remain chief operating officer.

Whistler opened in 1966, with a four-person gondola, a double chairlift and a day lodge. It merged with Blackcomb in 1997. The combined areas comprise the largest and most visited ski resort in North America

One Comment

  1. Michael Maginn Michael Maginn says:

    This comment was added by Dick Brooks and reproduced here with his permission:
    Read of Vail Corp. acquiring ANOTHER resort. Their company vision can only end in their changing the way the skiing public is treated (monopolistic) which I view as negative . On the other hand they may over extend themselves, i.e. American Ski Corp. which would solve this practice. They took a bite out of the NASTAR Race program by setting up their own rendition of this annual event of the NASTAR National Championships. When does it end, only time will tell with higher lift ticket prices etc. I for one will not support Vail by no longer skiing at their resorts.
    My preference for ski vacations is the smaller resorts such as Purgatory with a genuine downtown and all around ski vacation experience.

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