Arc’teryx And The North Face on YouTube With Top Cinematography And Music That Doesn’t Blow Your Eardrums.
In 1990 China had zero ski resorts. Today there are 568, including Jackson Hole, a residential and ski community a few hours north of Beijing.
Iran is a land where, for many, skiing offers escape from state control.
Skiing in China, Iran, Japan and Iceland is featured in a series of short videos produced by Arc’teryx, the Canadian outdoor clothing and sporting goods company.
Each video is thoughtful in its look at the country visited. China: A Skier’s Journey contrasts the rapid development of resorts reliant on snow guns with the indigenous people of the remote Altai Mountains, banned from cutting living trees to make skis used to navigate their snow-laden landscape, as their ancestors have for millenia. We watch the ski making process using stumpage and see images of ancient pictographs depicting hunters on skis.
The videos use artistic cinematography and background music, that unlike many other ski films, is gentle on the ears.
Another outdoor clothing and gear company, The North Face, also has a selection of interesting ski videos. The company’s three-part Tsirku series takes us to the exceptional terrain where Alaska, British Colombia, and the Yukon meet.
We’re introduced to this extreme backcountry first from the air and then through a series of exceptional powder shots. By Episode 3, we’re at a steep corrugated ridge, cornice topped and deep with powder. The descent is beautifully shot and well worth the visit to YouTube. Like the Arc’teryx series, The North Face has opted for mercifully pleasant musical accompaniment.
