Why Support SeniorsSkiing.com, Ski Test Process, Flat Light Nemesis, Women Behind Pico, Sustainable XC Resorts, Snow In Literature, Skiing Weatherman.

Fresh snow. Credit: AA Maginn

If you are of a certain age, you’ve probably figured out by now that people in business, sports, and marketing, who design, sell and market products and services, who have hiring responsibilities, and, generally, who are under 40, view aging as a liability. You get that attitude from ads which extol youth, age-ism in the workplace, and people who view us a draw on the economy.

And yet, the AARP says Americans 50 and older represent 35 percent of the population but control 83 percent of all household wealth (2018). And we are responsible for 56 cents for every dollar of consumer spending. So, we’re not nothing.

We get it. The old view of aging is that people get old, look like dried apples, consume medical care, juggle doctor appointments, and go away to rocking chairs on porches watching birds at the bird feeder and occasionally babysit.  That’s the old view, and, unfortunately, the view that many, many un-old people have of aging.

Of course, we know that’s totally misguided. Readers of SeniorsSkiing are those who recognize what’s possible later in life. We are out there, actively living, doing what’s meaningful, and chasing goals and dreams. That’s the view we have; the demographics below our senior level haven’t figured that out yet.  But they will when they mature.

Our surveys have shown that even though our reader’s average age is about 69 years old, our self-image age is in the 40s. That’s the point. We don’t feel or act old. No stereotyping here. We just keep going.

That is what makes SeniorsSkiing unique. We are the only publication we know of that focuses on seniors who love the winter outdoors and all the sports and activities that includes.

And, we’ve found a wonderful audience that resonates with the idea of being active, engaged, and connected.

Consider supporting SeniorsSkiing. We are on your side. Click here.

[Editor Note: Co-Publisher Jon Weisberg is facing a medical challenge this week. You can wish him well by taking a run for him. Short Swings will be on hiatus for a while.]

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This Week

Nipika is totally off the grid.

Correspondent Marc Liebman recalls how he and John Perryman created a more objective set of procedures for ski testing back in the 70s. Controlling ski tester bias is the big variable. Click here.

Co-Publisher Jon Weisberg found an unusual accessory for the original Model T Ford. Various parts could turn the car into a snow mobile. It was marketed as a way to save money on horses. Click here.

Our Question For You this week shifts to a practical question: How do you manage flat light? It’s been our personal nemesis when we encounter it. We’ve had several articles about flat light, but this time, we want to hear what you do. Do you goggle up with special lenses? Do you head for the lodge? Is it a big deal for you, as it is for us, or is it just one of those things? Click here.

Karl and June Acker took over from Janet and continued to expand the Pico resort.

Correspondent Karen Lorentz sends a report on the women who shaped the history of Pico Mountain Resort, VT. Several determined women owners actually led the development of the resort—one of America’s oldest—with their partners. An impressive story about impressive people. Click here.

XCSkiResorts.com publisher Roger Lohr has an interesting Make More Tracks story about how xc ski resorts are saving money and protecting the environment by adopting a variety of clean-energy sources. Click here.

The Skiing Weatherman brings us a view of the next week in Snow Land. What’s ahead? Click here.

And here’s the next in our next Snow In Literature series, Robert Frost’s On A Tree Fallen Across The Road. There’s a message here about how to deal with obstacles. “Seize the earth by the pole” is a start. Click here.

Thanks for reading SeniorsSkiing.com. Tell your friends, and remember there are more of us every day, and we aren’t going away.

 

 

 

4 Comments

  1. Avatar Peter Fellman says:

    Hi, my first reply; I’m not sure of John Weisberg’s medical challenge, but I wish him well, a recovery if that’s possible, and comfort in every case.

  2. Avatar Phil Schlecht says:

    Best wishes for a speedy recovery Jon.

  3. Avatar Eileen Fishkin says:

    Whatever your health challenge, a speedy, full recovery.

  4. My support to Jon from upstate NY.

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